108. Ten things I’ve learned from being an entrepreneur, that I wish I knew 15 years ago

  1. Ignore friendly advice, unless it’s expert level. Unless your friends are your customers, you shouldn’t care too much about what they think about your business. They can have all sorts of ideas about what you should do. If they’re not buying from you, you need to learn to ignore those of them who have opinions, but not expertise. And they will have opinions!

*Note: This is NOT an exhaustive list. This is a list that makes sense to me. Maybe it does to you as well. But if you just like one thing on it and find the rest utter tripe, then that’s ok. 1/10 is still something. ;-)

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Director at The College of Extraordinary Experiences, Coach at McKinsey & Founding Partner at The Global Institute For Thought Leadership. Author of 31 books.

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