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146. Some tips for Content Marketing

A couple of months ago I was asked to give a lecture on Content Marketing. For it, I made an A4 “cheat sheet” with advice.

As with most things, there are some who will find the advice useful and others who will disagree with me. If you’re one of the former, I hope this helps you. If you’re one of the latter, that’s ok. Disagreement is fine.

And if you want to share this somewhere or make use of it, please feel free. As long as it stays unedited, it’s meant to be used! ;-)

You can also find the PDF version HERE.

If you like my writing, and want to free up my time, to write more, you can do exactly that, by supporting me via Patreon.

If you want to get into contact, I can be reached at

Director at The College of Extraordinary Experiences, Coach at McKinsey & Founding Partner at The Global Institute For Thought Leadership. Author of 31 books.

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