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64. Five hundred followers – and so what?

I just hit my 500th follower on Medium. Woohoo!

This means that five hundred people are reading what I write, gleefully devouring every word like ravenous beasts, right?

Well, no.

In fact, I don’t think that anyone who is used to the way to the ways of the internet thinks this is the case. We know that subscribers and readers aren’t the same. In my case, definitely not.

When checking the statistics on my posts, I’ve found that very few of my “reads” actually come from Medium. Less than 10% on almost all posts, and on some of them only a few percent are from here.

Most come from facebook. I always share my posts on my personal wall, and sometimes they travel from there.

It means a lot

Yet, I’m still extremely motivated by the rise in my number of followers. Even if it doesn’t necessarily lead to increased readership, it tells me a couple of things that I really want to hear.

  • Someone out there has read something that I wrote, decided “Hey, I want to hear more of what this guy has to say.” and acted on it. That’s incredibly validating.

It’ll be interesting to see what this means for the. number of views/reads on my posts. Most get 200–500 views (fewer reads!), and the most I’ve ever hit was just shy of 5,000 views and 2,700 reads. But of course, I was being a bit controversial there, and that always helps.

Why is this relevant for you?

Honestly, it’s probably not.

But if you’re a writer, podcaster, vlogger, or any kind of producer of content, then you’ll know that it feels good to be heard/seen/acknowledged. And reach matters. If you do something and it reaches 100 interested people, it’s usually (but not always) more motivating than if it reaches 20.

That’s not exactly rocket science, but here’s a few tips that I have found useful for content creation. They have led me to 64 blog posts, around 100 podcast episodes and countless texts and posts in various formats. I know that it varies immensely from person to person how this works, so these tips may be as wrong for you as they may be right.

  • Produce when you have something to say, and don’t schedule. If all I did was blog, I would probably do a blog post every other day. Now that it’s more of a sideshow, I do it when I feel like it.

Last, but definitely not least

Thank you for reading. Whether you’re one of the 500 or someone else, you’re the most important thing for this blog. Without you, it would never get written.

And for that, you have my thanks!

If you like my writing, and want to throw money at me to write more, you can do exactly that, using Patreon.

Written by

Director, The College of Extraordinary Experiences & Coach at McKinsey

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